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You are here: Home / Archives for internet marketing case study

internet marketing case study

June 2, 2023 By Tim McGarvey Leave a Comment

Unmasking the Big Bad Actors: A Guide to Choosing a Trustworthy Organic SEO Consultant

The internet has become a Deep Dark Forest full of “Big Bad Actors,” brand name review sites, directories, coupon sites, Pay-Per-Click (PPC) providers. These so-called organic seo experts make promises they can’t keep. Much like the Wolf in Little Red Riding Hood, Bad Actors will say sweet things about what their services will do for your business, but in the end all they do is gobble up valuable capital, leaving you with no return on your investment, no new business.

Complicating matters, the industry is also swarming with new graduates. Having been through a “Become A Digital Marketer in 18 Weeks,” bootcamp, they learn the jargon–impressions, traffic, rankings, views, and reviews–but no real skills. You simply cannot gain the deep technical expertise needed to build a powerful, profitable digital marketing network in 4.5 months.

Superficial SEO activity does not generate enough new income to cover the cost of the marketing, let alone turn a profit. When I encounter a new client who has asked for a “Save My SEO” call, they have usually spent between 6k to 30K per month on poorly conceived SEO strategies. New business is trickling in, but there is no hope of long term gains or growth.

When it’s done right, Digital Marketing does work, and in fact can be the foundation for long term profitability. Finding the right Organic SEO Consultant is key. In the capable hands of an experienced digital marketing professional with deep technical expertise and an understanding of marketing principles, business can be transformed. Going from start up to a seven-or eight-figure income success story takes time. But, it’s the happy ending most owners hope for.

Unmasking the Big Bad Actors- A Guide to Choosing a Trustworthy Organic SEO Consultant

A Step-by-Step Guide to Choosing an Organic SEO Consultant

1. Understand your business needs
2. Research different Organic SEO Consultants
3. Ask for references and check credentials
4. Discuss pricing options and services provided
5. Set expectations with the consultant about the timeline, deliverables, etc.
6. Establish a communication plan to stay up_to_date on progress
7. Monitor results and optimize strategies as needed

Choosing an SEO Consultant for organic search results is critical for any business looking to maximize its online presence. With the right consultant, companies can ensure that their website will reach its full potential regarding visibility and ranking. This guide provides a step-by-step process on how to choose the perfect Organic SEO Consultant for your business. From understanding your needs, researching consultants, and discussing pricing options, this guide has all the information you need to decide on hiring an expert organic search engine optimization consultant.

Step 1: Understand Your Business Needs

Before you search for an Organic SEO Consultant, it’s essential to understand the needs of your business. Ask yourself what you want to achieve with organic search engine optimization. Do you need assistance in creating content or optimizing existing content? Are there specific keywords that need to be targeted? Knowing the answers to these questions will help you identify the right consultant for your business.

Step 2: Research Different Organic SEO Consultants

Once you better understand your needs, it’s time to start researching potential consultants. Take some time to review their portfolio and read reviews from clients they’ve worked with. Pay attention to how they present themselves online – do they seem knowledgeable and professional? It’s also essential to ensure the consultant is familiar with recent changes in organic search engine optimization so that you know your website is being optimized using the latest techniques.

Step 3: Ask for References and Check Credentials

When you’ve narrowed your list of potential consultants, you must ask for references and check their credentials. Next, ask the consultants for a list of clients they’ve worked with and contact them for an honest opinion about their services. In addition, make sure that the consultant has any certifications or qualifications related to organic search engine optimization.

Step 4: Discuss Pricing Options and Services Provided

When meeting with prospective Organic SEO Consultants, discuss pricing options and what services are included in their fee. For example, some consultants may charge per hour, while others offer monthly packages. Also, consider if additional services such as website design or content creation are included in the cost so you know exactly what you’re getting for your money.

Step 5: Set Expectations with the Consultant about Timeline, Deliverables, etc.

It’s essential to be clear with the consultant you choose about expectations in terms of timeline and deliverables. Ensure they provide a detailed outline of what they will do and when they expect specific tasks to be completed. This will help ensure both parties know what to expect at each step.

Step 6: Establish a Communication Plan to Stay Up-to-Date on Progress

Once you have chosen an Organic SEO Consultant, it is crucial to establish a communication plan to stay up-to-date on progress. Make sure that you have scheduled meetings or calls at regular intervals to review the work being done and discuss any changes that may be needed. This will help ensure your website is constantly optimized for organic search engine rankings.

Step 7: Monitor Results and Optimize Strategies as Needed

The last step in choosing an Organic SEO Consultant is to monitor results and optimize strategies as needed. While it’s essential to let the consultant take the lead on making optimizations, staying informed about progress and adjusting tactics when necessary will ensure your website reaches its full potential. Remember to track key metrics such as traffic, conversions, and bounce rates so you can accurately assess whether the consultant is doing a good job or not.

Avoiding SEO Pitfalls- Your Guide to Choosing a Reputable Organic SEO Consultant

FAQ’s About Organic SEO

Q: What is an Organic SEO Consultant?

A: An Organic SEO Consultant is a professional who specializes in optimizing websites for search engines using organic (non-paid) techniques. They help businesses improve their online visibility, drive more traffic, and increase conversions by implementing effective SEO strategies.

Q: Why is it important to hire an Organic SEO Consultant?

A: Hiring an Organic SEO Consultant is crucial for businesses looking to maximize their online presence and achieve higher search engine rankings. The right consultant can help you create and implement effective SEO strategies that will increase your website traffic and improve your overall online performance.

Q: How much does it cost to hire an Organic SEO Consultant?

A: The cost of hiring an Organic SEO Consultant varies depending on factors such as experience, location, and the scope of services provided. Some consultants charge hourly rates, while others offer monthly packages or project-based fees. It’s essential to discuss pricing options and services with potential consultants to find the best fit for your budget and needs.

Q: How long does it take to see results from organic SEO efforts?

A: Organic SEO is a long-term strategy, and it typically takes several months to see significant improvements in search engine rankings and website traffic. However, the timeline may vary depending on factors such as the competitiveness of your industry, the current state of your website, and the strategies implemented by the consultant.

Q: Can I expect guaranteed results from an Organic SEO Consultant?

A: While an experienced Organic SEO Consultant can improve your website’s search engine rankings and drive more traffic, no one can guarantee specific results due to the ever-changing nature of search algorithms and competition. It’s essential to work closely with your consultant and monitor progress regularly to optimize strategies as needed.


Local SEO Consultant New York NY

Hire the Right Organic SEO Consultant

Choosing an Organic SEO Consultant can be daunting, but with proper preparation and research, it doesn’t have to be. Following these seven steps, you should find a consultant that meets your needs and helps take your business to the next level. Contact Tim McGarvey (https://timmcgarvey.com) today if you need help finding the perfect organic SEO Consultant for your business. He will work closely with you to ensure all your goals are met while optimizing strategies as required. With Tim’s expertise in organic search engine optimization, he will surely provide invaluable insights into how best to increase online visibility and reach more customers than ever!

Tim McGarvey

Tim McGarvey is a results driven internet marketing consultant specializing in social media, reputation marketing, traffic generation and SEO to create powerful connections between businesses and mainstream markets resulting in dramatic profitability.

timmcgarvey.com

Filed Under: internet marketing case study, press releases Tagged With: Local SEO New York NY, Organic SEO Consultant New York NY, SEO, SEO Consultant NYC

May 22, 2021 By Tim McGarvey Leave a Comment

The Scalable Weight Loss Clinic

A physician goes from seeing a few patients one day a week to owning two thriving medical clinics.

Medical Weight Loss Marketing – Campaign Results

Medical Weight Loss Marketing Case Study 01

When a physician contacted Clinic Marketing Group (CMG), the situation was dire. He was seeing a few patients each week in a rented office. After listening to deceptive SEO salespeople and hiring an expensive branding agency, the practice was out tens of thousands, with no uptick in new patient calls. So, we got to work.

These results are not typical for most medical practices, and there is no guarantee that these results can be repeated for your medical practice. Most medical practices are not willing to adjust their in office procedures, properly train their staff, create offers, ask patients for reviews or follow proven industry best marketing practices. We have changed the names and details about the practices to protect the privacy of our clients. The annual number of new calls and the value of these new patients for each practice are estimated based on monthly calls from new patients.

Medical Weight Loss Marketing Case Study – Month One

INITIAL CONSULTATION

During the initial consultation, it was clear that this doctor had no marketing plan, no approach for seeking referrals, and no protocol for welcoming new patients. He didn’t have a functional understanding of how to use social media and grow his practice.

Radical changes in digital marketing and consumer behavior have left many doctors like this one stranded. Over 97% of people who seek healthcare services search online before making a decision. Once the doctor understood that, without an online presence, his practice didn’t exist, he was ready for change.

Medical Weight Loss Marketing Case Study – Inbound Callflow

HOW WE SOLVED IT

Clinic Marketing Group went full throttle on a comprehensive digital marketing strategy, pulling new people in and inspiring them to take action by scheduling a medical weight loss appointment.

We built a modest, well-organized website, and followed up with a comprehensive social media assault. We invested in both traffic driven and special offer campaigns. We also launched a Reputation Marketing effort so patients could submit positive reviews and create an aura of trust.

These efforts didn’t just generate traffic; they generated new patient calls, about 400 every month.

Reputation Marketing Campaign for Weight Loss Clinic

REPUTATION MARKETING

Studies show that people trust the information they find online. But, for a medical practice that online presence must be impeccable. That’s what our Reputation Marketing service does; it creates a sense of professionalism, combined with compassion.

CMG coached the doctor’s new staff on how to ask for patient reviews and provided branded Review Request cards to hand out, making it easier. In addition to influencing a better ranking, the positive reviews this doctor receives tells newcomers that this is a medical practice they can trust.

Social Media Offer Campaign for Weight Loss Doctor

ENGAGING SOCIAL MEDIA

Activity-based marketing is vastly different from a comprehensive social media plan. The first earns you a few “likes” on Facebook, the second pushes your practice to the top of search results and brings in new business.

Clinic Marketing Group created a wealth of new, original content for the practice, and syndicated it widely. The doctor’s listing has positive patient reviews, videos, and gets seen by thousands of potential new patients living in his region, every day.

Website Traffic Increase from Search Engine Marketing Campaigns

DOMINATING TRAFFIC CAMPAIGNS

Our campaigns for the practice incorporate carefully identified key phrases, words that people use to search for weight loss services every day. We have a vast network of media outlets and platforms, all hungry for new content that people will click-on to learn more. The website is well-organized, inspires trust, and triggers visitors to act. The practice has seen an increase of about 25% to 33% in new patient calls every month.

CMG writes compelling copy, informative blog posts, and we produce and publish video testimonials. Potential new patients find plenty of reasons to call this practice for medical weight loss support. Digital marketing like this does work, and we have the Success Metrics to prove it.

Inbound Call Tracking and Analytics – Medical Weight Loss Marketing Case Study

ADVANCED CALL ANALYTICS

This practice spent so many years without new patient calls; the office wasn’t ready to handle them or provide an excellent customer experience.

So, we sent a script and coached staff on how to shift from giving information to asking for appointments. We helped them streamline patient scheduling and analyze what each new patient was worth to the practice overall. Their conversion rate and retention rate increased drastically once these changes were implemented. Not only did this doctor’s patient flow increase, so did his profitability.

This medical weight loss marketing case study was first published here: https://clinicmarketinggroup.com/case-study-01/

Schedule a Marketing Consultation Today

Tim McGarvey ( https://timmcgarvey.com ) is a marketing consultant who helps business owners market their business and services on the internet. To find out how your business can use the internet to attract more customers, call (646) 791-1993 and schedule a marketing consultation.

Tim McGarvey

Tim McGarvey is a results driven internet marketing consultant specializing in social media, reputation marketing, traffic generation and SEO to create powerful connections between businesses and mainstream markets resulting in dramatic profitability.

timmcgarvey.com

Filed Under: internet marketing case study Tagged With: internet marketing case study, marketing consultant, Medical Weight Loss Marketing, tim mcgarvey

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