Local citations are important in local search. This is something you may have heard about if you want to improve your local rankings. While these aren’t the same, they are vital in different industries. For example, lawyers and restaurants should be listed on Google My Business to ensure that customers know where they’re located and what their hours are. The same principle applies to landing pages and blog posts that offer local services.
Positive Reviews on a Continuing Basis
It is crucial to have positive reviews on an ongoing basis in order to improve your local SEO rankings. You may want to create a page on your own website where your customers can post reviews about your service. The Complete Guide to Creating on-Site Reviews and Testimonials Page includes a page mockup and expert advice. It also provides suggestions for the review schema. It will show you the steps you need to take to earn reviews.
Consumers are more demanding. 97% say they only consider businesses with two stars or more. A rating of 2.5 stars will effectively drop your ranking by 50%. Businesses are becoming more aware of the importance and value of reviews generation as they seek out local businesses. Consumers understand that no business is perfect. Negative reviews can severely impact your local Google rankings.
Local Citations Play a Critical Role in Determining Rankings
Although you might think that link building isn’t important, it may surprise you to learn that citation plays an important part in local rankings. Citations establish trust between a business owner and its target audience. Local search results will be more prominent if a business is cited multiple times. Although citations from business directories can be nofollow, they are still important. It doesn’t matter whether a hyperlink is included in a particular citation or not, it’s always better to have several.
You will need to fill in four fields when you list your business on Google Maps. Google uses these fields to display local results, and successful citations will mention your business’ name, address, and webpage URL. Among these, business address and webpage URL must be 100% accurate, but some factors will play a larger role than others. For example, your business address should be 100% accurate. However, your telephone number should be lower on the priority list.
Google is also a huge fan of citations. While it is clear that quality citations are much more important than quantity in search engine results, citations don’t necessarily mean nothing. Google has made clear that relevancy, prominence, and distance are the most important factors in local rankings. This is not surprising as citations play a large part in local search. It is important to ensure that your citations have as strong an impact as possible.
Social media accounts, in addition to Google, can be used for building citations. Google will use trend data from these platforms to improve your search results. You should ensure that all social media accounts of your business contain the same information. Don’t forget about local listings! They’re an essential part of local search ranking. How do you ensure that your business’s citations are accurate?
Improving Your Local Ranking
A local marketing service can help you increase your business’s online success. There are many options to improve your search rank, including organic listings or paid ads. Tim McGarvey, Inc. will help dominate these search results, driving more quality leads to your website and driving more traffic. They will help you dominate these search results, driving more qualified leads to your site.
Tim McGarvey, Inc. offers a complete range of digital marketing solutions for local businesses, including web development, search engine optimization, ad management, and social media management. They work closely with you to create and manage a comprehensive plan that will improve your rankings and local listings, as well as increase your chances of being discovered. Their team will help you improve online reputation using a combination press release distribution, social marketing, and ad managing. You can even have a dedicated account manager to manage your outreach to review sites and responds to reviews.
Tim McGarvey, Inc. offers a full-service digital marketing solution that includes search engine optimization and social media. This allows businesses to increase their visibility and get more qualified leads. Tim McGarvey’s integrated system will help you save time and money by implementing relevant digital marketing strategies.
Google Maps Ranking Rises as More People Use Mobile Phones
Mobile phones are becoming more popular, which means that you need to optimize your search engine optimization. Listed businesses should consider embedding Google Maps on their websites, particularly their Contact Us pages, as they serve as proof to Google that their business is located where they say it is. Follow these steps to embed a map:
It is vital to build positive online reviews for your business. Online reviews can help improve customer experience and increase Google Maps ranking. Google knows that reviews are the most effective way to get customers to take action. Positive reviews increase your social proof and build trust. Reviews also let your customers know that other people are talking positively about your business. You can make your business more reliable and help it rank higher in Google Maps by including reviews.
Google Maps is a popular tool for mobile users to find businesses and services. The first page of a Google search usually only has three results. It could have been as high as seven. Now, only three businesses appear on the first page of search results. Local businesses in the third pack have premium placement. However those on the second and third pages of results need to click a few more times before they can be found.
Mobile-friendly websites are essential for any business. Mobile-friendly websites to improve your business ranking and visibility in Google Maps. Google will rank websites that respond to mobile devices well and load quickly on their site. A responsive website will render faster even at 3G speeds. You must also keep up with the evolution of mobile devices as they become more popular. This means that your website can be accessed on more devices than ever.